Imagine opening your cupboard first thing in the morning and seeing Bertie Ahern’s mug staring back at you? It is enough to put you off food for the day.
But switch on the TV now and that is exactly what you will see thanks to The Bert’s totally ill-advised appearance in an ad for an English tabloid newspaper.
Bertie Ahern is a man lauded by many and hated by many in equal measure. But at the end of the day, he is a former Taoiseach of the land and a man who helped bring final peace to Northern Ireland.
Therefore the sight of him in a downmarket ad to plug his soccer ramblings makes a complete mockery of all the good work he actually did during his tenure at the helm of Ireland Inc.
Can you imagine Bill Clinton taking part in an ad for the National Enquirer? Or Tony Blair taking part in an ad for ‘Private Eye’? Even Nicolas Sarkozy taking part in an ad for ‘Canard Enchaine’? Or Brian Cowen in an ad for Carlsberg?
Give us a break!
Bertie should be concentrating on other issues of a more important nature than flogging his views on soccer.
Sinn Fein’s Aengus O Snodaigh hit the nail on the head this week when he said that Ahern’s venture into TV advertising ‘adds to his already tarnished political reputation’.
Ahern’s decision to take part in this ridiculous ad certainly puts paid to any ambitions be had for the presidency or even the mayoralty of Dublin.
There is a price to be paid for every action and in Bertie’s case, it was a handsome fee on top of his retainer for writing a weekly column.
Add this to his TD’s salary and the massive pension he is entitled to and put in a sprinkling of the tens of thousands he is getting on the public speaking circuit – it is a tidy price alright.
Oh, and we should also mention the free Merc and driver for life, the free mobile phone bills, the free secretarial services…………