Click to vote

Barack Obama transformed election campaigning through his use of the Internet and it seems that Labour Senator Alex White is learning from the success of the US President-Elect.

Alex has been chosen as the Labour candidate to contest the Dublin South by-election to replace the seat left vacant following the death of Fianna Fail’s Seamus Brennan.

And if his website is anything to go by, Alex is determined to go all the way from the Seanad chamber into the Dail chamber.

While most TDs and Senators make do with a page on their party’s websites, Alex is one of the few to have his own professional and flash website.

One click on www.alexwhite.ie brings you straight into Alex’s world. And while many people don’t have a clue what goes on in the Seanad, a lot can be learned from his website.

If his election campaign is as slick and professional as his website is, success in the Dublin South by-election could be well within his grasp.